As competition from foreign exporters and small biotech companies grows, leading players in the pharmaceutical industry face intense pressure to get their products to market faster, despite increasingly stringent FDA processing and documentation requirements. To streamline data collection and analysis, and thereby gain a competitive advantage, many pharmaceuticals firms are looking for a way to integrate the data at the heart of their research, manufacturing, marketing, and sales activities. The advent of full lifecycle pharmaceutical product analysis has introduced the need for a wider view of product-specific reporting, with data being gathered and integrated as soon as pre-product research begins.

Orbis Technology has assisted pharmaceutical clients with data collection, management, and analysis at all stages of product research and development through product introduction and post-sales analysis. We have advised clients on the best approach to database design and collection, and continued our involvement by developing custom data warehouses.

Orbis has also introduced data management strategies to major pharmaceutical clients. By integrating clinical research data with product-specific marketing data, many organizations are now benefiting from the ability to perform enterprise level data analysis. These strategies also cut down on or totally eliminate data redundancy since marketing departments no longer need to copy or re-create the product cost data that is so important to them.

With an integrated data management system, pharmaceutical organizations can easily evaluate:

• Product-level research costs
• Product-lifecycle analysis
• Product marketing effectiveness in terms of sales region, price, distributor, etc.

Orbis practice managers and consultants are well experienced in the analysis and evaluation of both pharmaceutical data and processes used to collect and manage it. Contact Orbis to find out how we can help you:

• Evaluate off-the-shelf software offerings for managing clinical trials data and develop custom application that integrates them with your existing business systems and processes
• Analyze your business needs and design and implement a full data warehouse architecture for your organization
• Develop a full-set of processes for standardizing metadata collection throughout your organization
• Professionally tune your existing database, or recommend a full data management environment
• Evaluate, select, and customize appropriate data warehouse middleware

For more information about our expertise and recent work in your industry, contact Orbis today.